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Patient Engagement SaaS: EHR Platforms Expanding Reach into Patient Engagement

2 Min Read

By Stephanie Merchant - Client Services Manager

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The U.S. Patient Engagement Solutions market includes technology and software, such as electronic health record (EHR) platforms, that solve administrative burdens in healthcare. These platforms continue to transform the healthcare space, improving operational efficiency, as many EHR systems now integrate with patient-facing portals to manage billing, payments, and doctor-patient check-ins, and more—leading to an interest in new private healthcare investments in this developing tech. Since the COVID-19 pandemic, this market has experienced significant developments, with new technologies enabling remote patient care and monitoring. As a result, private equity firms may lean into expert networks to help them gain deeper insights into the patient engagement space.

Continued Growth in the Patient Engagement Market

From 2023 to 2030, this market is expected to see a 15.3% growth rate with a market cap of over $40 billion.1 As EHR adoption becomes more universal and the standard of patient care rises, so do the opportunities for private equity healthcare investments in this rapidly growing sector. This aligns with broader private equity investment opportunities in the healthcare technology space.

The trend toward Software as a Service (SaaS) for patient engagement is based on several factors: 

  • Growing adoption of digital health technologies, such as telemedicine platforms, mobile health devices, and remote patient monitoring. This market is highly fragmented and competitive, however, EHR platforms have a big advantage over stand-alone patient engagement vendors as health care providers look to improve efficiency and consolidate their systems, creating further interest from private equity healthcare investments.2 
  • Healthcare consumerism, a movement that empowers patients to take greater control of their healthcare decisions, is driving demand for more patient engagement solutions. Patients are demanding more value and are shopping for care providers like any other good or service. Big tech companies can potentially disrupt this market with innovative technology that better allows users to manage their health. For example, Amazon just announced a new telehealth service as a way to provide more transparent pricing and easier access to healthcare.3 
  • Supportive government initiatives that incentivize healthcare providers to adopt solutions that improve patient engagement. One of the most well-known initiatives is the Electronic Health Record Incentive Program (also known as “Meaningful Use”) incentivizes providers to use certified EHR technology to enhance patient care and engagement, further expanding opportunities for private equity healthcare investments.  

Private Equity Healthcare Investments: Investor Insights

Apex anticipates clients will continue to show an interest in SaaS applications for healthcare. Many investors are also interested in​:​​     ​​​ 

  • ​​​​The r​ecurring revenue model of SaaS, which provides a reliable and consistent source of income. ​     ​​​ 
  • The potential for growth and adoption among international markets, as investments in digital health become a priority worldwide. 
  • Emerging innovations in predictive models for healthcare and AI-driven diagnostics. 
  • IT solutions that solve for data privacy and compliance concerns when managing sensitive patient data. 
  • The rise in demand for a “microservices” architecture within healthcare IT platforms, which focuses on API-driven communication and allows for real-time data sharing. 

Choose Markets Aligned with Your Goals 

At Apex Leaders, we offer private equity consulting that connects private equity clients with seasoned advisors who precisely match their needs. Contact us today to learn more about our private equity consulting services and start identifying your perfect-match investment opportunities.