Industry Insights and Validating Brand Reputation for Fresh Produce Company
The Challenge
Apex Leaders’ client was interested in acquiring an upscale fresh produce distributor. The client was unfamiliar with produce distribution dynamics and needed to understand the target’s growth with respect to broader industry trends, competitive positioning, and unique regulatory challenges.
The Search
To deepen the client’s understanding of produce distribution, Apex Leaders built a custom bench of industry experts. From a competitive angle, the client was interested in speaking with specialty and broadline distributors to better understand the market landscape and dynamics of produce distribution.
The Results
Ultimately, the client engaged with the following advisors:
- Former CEO and COO | Premier Produce Co
- Former VP Sales at Performance Food Group and District Sales Manager – Florida | Sysco
- Former President | Performance Food Group
- Former Produce Sourcing and Logistics Specialist | Premier Produce
- Freedom Fresh | CH Robinson
Last Word
Insights gleaned from speaking with expert advisors empowered the client to pursue and close on the investment. Through their conversations with distributors, the clients gained a deeper understanding of regional industry dynamics and service differentiation.