Skip to main content

Healthcare Staffing: Deepening Acute Care Expertise

Healthcare Staffing Firm Deepens Acute Care Expertise

Building on a successful initial partnership, a leading provider of staffing solutions in the long-term care sector re-engaged Apex Leaders through investment thesis work to further expand its understanding of the acute care hospital market. Having previously explored healthcare managed service providers (MSPs) and vendor selection with Apex Leaders, the healthcare staffing firm now sought to delve deeper into the unique challenges faced by Chief Nursing Officers (CNOs) in this demanding environment. Their goals were to gain further insights into existing staffing solutions, assess the potential fit for their innovative platform, and gather crucial feedback from potential end-users.

The Apex Approach: Targeted Research and Relentless Pursuit of Expert Advisors

The client faced several challenges, including tight time constraints for conducting at least 15 interviews, the inherent difficulty of reaching high-demand executives like CNOs, and the need for a high volume of calls.

Leveraging the knowledge gained from the previous project, Apex Leaders immediately launched a comprehensive search, targeting large health systems with multiple hospitals. Our team performed:

  • Customized Outreach: We crafted personalized scripts for each CNO, highlighting the relevance of the client’s platform to their specific challenges and encouraging their participation.
  • Strategic Follow-Up: Our team implemented a persistent and strategic follow-up cadence, utilizing multiple communication channels to maximize engagement and secure interview slots.
  • Expert Identification: We identified and engaged over 20 highly relevant Chief Nursing Officers (CNOs) from diverse health systems across the country. These expert network advisors provided critical insights into the acute care staffing landscape, including their pain points, current solutions, and receptiveness to new technologies.
Healthcare staffing professionals collaborating on a private equity due diligence.

The Results: Refined Product, Stronger Positioning

Apex Leaders successfully connected the client with over 20 CNOs, exceeding their initial goal and providing a wealth of invaluable insights. This deeper understanding enabled the healthcare staffing firm to refine its product offering and position itself for success in the competitive acute care market.

The engagement with Apex Leaders provided the healthcare staffing firm with:

  • Product Feedback: CNOs offered candid feedback on the client’s platform, highlighting strengths and areas for improvement. This real-time input allowed the client to iterate on their product and ensure it met the specific needs of acute care hospitals.
  • Deeper Customer Persona Understanding: Through direct conversations, they gained a nuanced understanding of CNOs’ day-to-day challenges, priorities, and decision-making processes. This knowledge was crucial for tailoring their messaging and product features.
  • Insights into Existing Solutions: The CNOs provided a clear understanding of existing staffing solutions they utilize, including their strengths and weaknesses. This helped the client identify opportunities for differentiation and unique value propositions.

Apex Differentiation: Beyond the Database

Our success in this project was driven by several key differentiators:

  • Network Ownership: The client gained ungated access to these valuable connections, enabling ongoing engagement beyond the initial project and fostering long-term relationships.
  • Freshly Cut Research: We went beyond pre-existing databases, conducting primary research to identify the most relevant and insightful CNOs within leading health systems.
  • Network Ownership: The client gained ungated access to these valuable connections, enabling ongoing engagement beyond the initial project and fostering long-term relationships.

Building Credibility and Gaining a Competitive Edge

Building on their previous success, Apex Leaders empowered the healthcare staffing firm to navigate the complexities of the acute care market, gain valuable insights from key decision-makers, and accelerate its growth strategy. By connecting with over 20 CNOs, the client gained a deeper understanding of its customer persona, refined its product offering, and positioned itself for success in a new and challenging market.

Ready to unlock the full potential of your healthcare investments? Our team connects private equity firms and corporations with expert advisors to drive informed decisions and accelerate growth. Contact Apex Leaders to discover how our expertise can drive your success.

Contact Us