Ed-Tech: Online Proctoring Software
The Challenge
Our client was, for the first time, evaluating a provider of online proctoring software for higher education and corporate clients. To feel comfortable moving the deal forward, they specifically needed to understand:
- Who are the active players in the space?
- How do groups compete? (price, value-add, etc.)
- What are the key buying patterns?
- Who are the key decision-makers?
- What are the differences between machine learning and human models?
The Search
The research team focused on former executives from competitive groups and other online learning management systems.
The Results
Apex Leaders presented multiple potential SMEs:
- Former CTO | Honorlock Proctoring
- Former EVP & CRO | Proctorio
- Former CCO | ProctorU
- Former CTO | Schoology
- Former CSO | Blackboard
- Former SVP & GM | Blackboard
- Former Chief Learning & Innovation Officer | Blackboard
Last Word
After discussions with advisors, the client selected one to work with them in the acquisition and moved forward to secure the deal.