Board of Directors Search Firms: Drive Strategic Expansion
Building a Board for Strategic Expansion in Home Services
Private equity firms seeking to enhance their portfolio companies often require specialized expertise to drive strategic growth. Saw Mill Capital, a private equity firm, sought two qualified board members for their portfolio company, SMC Roofing Solutions—a multi-regional residential platform. The search needed to be completed within 6 weeks and required two independent candidates to enhance their board and drive strategic growth. The ideal candidates needed relevant industry experience, active leadership roles, prior board experience, and familiarity with private equity. Specifically, the client sought expertise in direct-to-consumer marketing within the home services sector and deep knowledge of the homeowner’s insurance landscape.
Board of Directors Recruitment: Identifying Ideal Candidates
- D2C Marketing Leader: A Chief Marketing Officer (or equivalent) with experience scaling D2C businesses in residential home services. Expertise in building marketing organizations, deep understanding of marketing channels and metrics, and digital marketing campaign experience are essential. This director would be the “voice of the homeowner.”
- Insurance Executive: A senior executive with deep knowledge of property and casualty insurance, particularly homeowners’ insurance and claims. Experience with related industries (e.g., auto body, hail restoration) and understanding of industry trends and risks were key. Existing insurance executive relationships were highly desired.
The Apex Approach: Targeted Search and Strategic Engagement
- D2C Marketing Leader: Apex Leaders conducted targeted research, identifying leading home service companies with direct-to-consumer models. We then pinpointed marketing executives within these organizations who possessed the desired skill set and experience.
- Insurance Leader: Apex Leaders focused on major home insurance providers, identifying and engaging senior executives with expertise in property and casualty insurance. Our outreach emphasized candidates with a deep understanding of the claims process and established relationships within the industry.

The Result: Rapid Placement of High-Impact Directors
Within approximately six weeks, Apex Leaders successfully placed two highly qualified independent directors on the SMC Roofing Solutions board. One director brought extensive experience in direct-to-consumer marketing within the home services industry, effectively representing the voice of the homeowner. The second director provided invaluable expertise in the insurance sector, strengthening the company’s ability to navigate insurance-related opportunities and challenges.
Partnering for Leadership Excellence
In today’s competitive market, securing the right leadership is critical for success. Apex Leaders specializes in identifying and placing top-tier board executives who can drive strategic growth and deliver exceptional results. Whether you’re seeking to enhance your board of directors or build a world-class leadership team, Apex Leaders provides expert consulting and tailored solutions to meet your unique needs. Our specialized research process and nuanced understanding of investors’ needs have successfully driven board of directors recruitment and placement for PE-backed companies across all major sectors, including many niche industries. Contact us today to learn how we can help you achieve your business objectives.