Chicago-Based Private Equity Firm Gains Edge in the MedSpa Market Through Custom Market Maps
The Challenge
A Chicago-based private equity firm, and long-time client of Apex Leaders, tasked us with building out a market map in the medical spa (medspa) sector. The Client asked Apex to identify suitable targets for their investment thesis and identify industry experts for additional diligence and consultation.
Apex Approach: Precision Targeting
The client needed more than just a broad overview; they needed granular insights from key players in the medical spa industry. Apex Leaders delivered:
- A Bespoke Market Map: Customized maps of the medspa landscape tailored to the client’s investment criteria. A national scope, identifying 80+ potential investment targets with 5 or more clinics and a Northeastern vantage point, identifying 225+ potential investment targets with 2 or more clinics.
- Strategic Organization: The map was organized by the number of clinics and provided a clear hierarchy of players with scaled operations and opportunities for continued growth in their preferred region.
- Conflict-Free Expertise: The market maps empowered the client to identify and engage with experts, allowing Apex Leaders to facilitate introductions that supported unbiased due diligence and confident decision-making.
The Results: Tailored Insights
- Conflict Mitigation: By ensuring access to conflict-free experts, Apex Leaders enabled the client to gather critical insights without compromising confidentiality.
- Enhanced Deal Sourcing: Served as a valuable tool for deal sourcing, streamlining the identification of potential investment opportunities within the Client’s criteria for investment
- Refined Investment Thesis: The market maps provided a comprehensive view of the competitive landscape, cumulatively capturing over 320+ players, and allowed the client to refine their investment thesis and identify high-potential, precise fit targets.
Conclusion: Strategic Advantage, Delivered.
Apex Leaders empowered the client to navigate a highly fragmented landscape, and confidently pursue investment opportunities in the medspa sector. Our targeted approach provided a significant advantage to identify players of scale in a highly-saturated market.
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