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Value Added Refrigerated Fresh Products

Market Due Diligence

Value Added Refrigerated Fresh Products

Challenge

Upon purchasing a regional refrigerated foods company, our client turned to us to help them build the advisory team they needed to expand.  After a few rough years due to changes in regulation, high fuel prices, and industry forces outside their control, the company was eager to make a turn around and build a national brand. To be successful, they needed Board members who were experienced operators and brand champions.

Target Profile

  • A former sales executive or CEO with extensive experience in refrigerated fresh food products
  • The ideal individual should have overseen at least a $100M P&L
  • The ideal individual should have led strategic expansions in the company’s specialized market segment

The Search

We immediately engaged with several industry leaders and worked with them to gauge their relevant experience, their interest in the engagement, and the cultural fit.

The Results

  • President, US Sales – Heinz
  • Senior Vice President and Chief Sales Officer – The Hain Celestial Group
  • Former President, North American Sales – Kraft
  • Former Senior Vice President – Monterey Gourmet Foods
  • Former Senior Vice President, Perishables – Walmart

Last Word

The client ultimately selected a candidate with both operational and sales expertise (the Former Senior Vice President of Monterey Gourmet Foods) and who could apply his direct experience in the company’s specialized market segment. 

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