Market Due Diligence
Retail Apparel Tagging
The world of fashion has changed. Gone are the days of seasonal clothing lines. Instead, clothing manufactures are continuing to push their designers and their manufacturers to turn out new lines in a matter of weeks. Our client was interested in an apparel tagging company that has the capabilities to keep up with the new speed of fashion. Before moving forward, our client needed to better understand the adoption of fast fashion, the role of customer service and how the larger competitors felt about jumping into this niche space.
- Executive from major “fast fashion” company who can talk about broad manufacturing trends
- Former executive from a larger comparable who can discuss the competitive landscape and new technologies/innovations as it pertains to clothing tags
- Individual who decides which tagging company to utilize at a major retail chain
As opposed to other projects, some of the most insightful conversation our client had came from individuals not in senior leadership roles. It took a good amount of creativity to be able to find the actual individual in a major retail company who made the decision about which company would print their labels. In fact their were numerous individuals depending on the manufacturing and distribution products. These individuals though were able to shed light on why they would choose one provider over another and how “fast fashion” was changing their needs.
- CEO of major direct competitor (retired)
- Director, Global Sourcing, major national sporting goods chain
- Director of Sourcing for national “fast fashion” retailer
- Architect of competitors online platform (former)
Client developed strong understanding of current trends in retail apparel tagging from the perspective of clothing manufacturers, retailers and competitors. The stated trends of smaller runs, and fast turnaround times played to the strengths of the target’s technology capabilities, in addition to confirming the Company’s geographic footprint, and exceptional customer service were highly thought of by top tier end customers.
Brand Marketing Workflow Software
Our private equity client was in the IOI phase of an investment in a rapidly growing software company providing marketing workflow collaboration to high-end brands. The software allows multiple stakeholders in the advertising creation process (models/celebrity spokespeople, the advertiser, photographers/directors and ad-agency representatives) to provide real-time feedback on various artistic considerations. Key concerns for our client centered on understanding:
Drilling Deep to Find the Right Expertise
A private equity group was evaluating the purchase of an industrial-cleaning company with Fortune 100 customers in the oil, paper, utility, and steel industries. To get comfortable with their investment, our client needed to connect with people who understood:
Staying Flexible When Strategies Shift
Our private equity client held an early-stage investment in a cardiovascular medical device company. They had a promising new product and wanted a new board member to help them navigate the byzantine FDA and CE regulatory processes as quickly as possible. With approval, they hoped to exit through a liquidity event.